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Keep in touch with site visitors and boost loyalty

Philippe Hugron • January 10, 2025

There are so many good reasons to communicate with site visitors. Tell them about sales and new products or update them with tips and information.

Here are some reasons to make blogging part of your regular routine.


Blogging is an easy way to engage with site visitors

Writing a blog post is easy once you get the hang of it. Posts don’t need to be long or complicated. Just write about what you know and do your best to write well.


Show customers your personality

When you write a blog post, you can really let your personality shine through. This can be a great tool for showing your distinct personality.


Blogging is a terrific form of communication

Blogs are a great communication tool. They tend to be longer than social media posts, which gives you plenty of space for sharing insights, handy tips and more.


It’s a great way to support and boost SEO

Search engines like sites that regularly post fresh content and a blog is a great way of doing this. With relevant metadata for every post so search engines can find your content.


Drive traffic to your site

Every time you add a new post, people who have subscribed to it will have a reason to come back to your site. If the post is a good read, they’ll share it with others, bringing even more traffic!


Blogging is free

Maintaining a blog on your site is absolutely free. You can hire bloggers if you like or assign regularly blogging tasks to everyone in your company.


A natural way to build your brand

A blog is a wonderful way to build your brand’s distinct voice. Write about issues that are related to your industry and your customers.

By Philippe Hugron January 10, 2025
Dog lovers, cat lovers, even lizard lovers know their pet has a unique personality that you can capture in pictures. Be patient Keep picture-taking sessions short and your voice calm. Try to take pictures during natural activities rather than direct your pet during this new activity called picture taking. Use props to focus attention If your pet isn't a willing poser, use a flower, a toy, or a small snack to get its attention. Shoot at eye level Eye-to-eye contact is as engaging with a pet as with a person. So get down on your pet's level to create warm and intimate pictures. Get close Fill the camera's viewfinder or LCD display with your subject to create pictures with greater impact. Step in close or use your camera's zoom to emphasize what is important and exclude the rest. Check the manual for your camera's closest focusing distance. Show your pet in action Animals love to run and play, so take pictures of them on the go to show their joy. Use a high-speed (400 or 800) film to stop the action. Plan the shot for the action to happen in one spot and focus on that spot. Take lots of pictures Take lots of pictures to increase your chance of capturing just the right moment. Even the pros take lots of pictures and think nothing of shooting a whole roll just to get that one great shot.
By Philippe Hugron January 10, 2025
Write about something you know. If you don’t know much about a specific topic that will interest your readers, invite an expert to write about it.
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